Wye Hills, a diverse farming business in Wairau Valley, has taken out the Westpac OsGro Seeds Marlborough Farmer of the Year 2025 title.
Owned and operated by Jason Rentoul and his fiancée Chelsea Hudson, Wye Hills impressed judges with its strategic land use, entrepreneurial approach, strong governance and sound financial performance across multiple income streams.
Competition chair Simon Harvey says this year’s event attracted high-calibre entrants. “Jason and Chelsea stood out for their ability to match each enterprise to the natural strengths of their property.”
The couple developed a five-year strategy with independent advice, underpinned by a governance culture that set them apart. Judges praised their detailed presentation and in-depth understanding of their Merino and Wiltshire flocks, deer and beef herds, and what it takes to keep them performing at the top level.
“This is an impressive operation with several income streams, including prime lambs, fine wool, velvet, beef, grapes, carbon and honey,” says judge Pete Anderson.
Wye Hills spans 1363ha in the hill country between Blenheim and St Arnaud. Of this, 600ha is pastoral grazing for sheep and beef, 215ha is dedicated to deer, and 67ha is planted in vineyards. Another 500ha of native regeneration is part of the Emissions Trading Scheme.
The farm runs 1000 Merino ewes, including an ultra-fine Saxon stud, 600 shedding ewes, 75 cows and 320 breeding hinds producing 300 velvet stags. They also make 450 bales of lucerne baleage annually. Jason says diversity is key to spreading risk and ensuring each land class is used efficiently and profitably.
Their commitment to biodiversity includes a native falcon breeding area, regular water testing and pest control. The Wye Hills field day, scheduled for autumn 2026, is expected to draw visitors from across the region.
Jason and Chelsea say entering the competition was about learning. “We didn’t think we could win. We wouldn’t have done it without the capable staff and support team we have around us. Thank you to the judges and sponsors for their support.”
Established in 2016, the Marlborough Farmer of the Year promotes innovation and sustainability in pastoral farming. Wye Hills receives a significant cash prize and sponsorship vouchers from local suppliers.
