Repost owner and director Greg Coppell’s grandmother always lived by the motto, “waste not, want not,” and that has rubbed off on her grandson’s business.
The Blenheim-based business, created in 2020, started out selling pre-used fence posts and has now diversified to reused wire and netting.
“We’re farmers and parents first and Repost has grown out of the way we already live — use what you’ve got, don’t waste good stuff and try to leave things a bit better for the next generation,” says Greg’s wife Dansy, who also owns and directs the business.
“We’re proud that you can build a good business without losing those values along the way.”
Repost now sells brand new outlet wire and netting through New Zealand’s top merchant suppliers throughout New Zealand, under the ReRoll brand.
“We receive large outlet rolls from New Zealand steel factories that have minor defects – our team finds the issue, repairs it or cuts it out and re-rolls the netting so it’s ready to be used on fence lines across New Zealand,” Dansy explains.
“Old-school resilience, brand new New Zealand-made netting, all for a fair price.”
According to Dansy, ReRoll is a natural extension of Repost — netting and wire complement the posts, so it made sense.
“The two main New Zealand manufacturers approached us to see if our Repost community might be interested in their factory seconds and surplus product,” Dansy says.
“For them it was essentially a waste issue and a financial loss, despite being perfectly usable fencing product.”
“We knew our community trusted the Repost brand, so we saw an opportunity to create an ongoing pathway for it.”
Dansy says that by getting them back into the hands of Kiwi farmers, Repost ReRoll is giving a usable resource a market rather than seeing it scrapped.
“We’re really proud to serve both the manufacturers and our farming community — it’s a genuine win-win for everyone involved,” she says.
“As farmers, we’re guardians of our land. If the land performs well, our stock perform well — it’s all intertwined, from the flora to the fauna.”
“Being thrifty and cost-effective, looking after what you’ve got and finding another use for something before throwing it away is just part of farming.”
Repost has repurposed more than a million posts, running an impactful business for farmers, vineyards and the environment.
The company removes 14 clips and nails, cuts the posts to size and re-points the ends so farmers can easily put them straight into the ground.
“It’s pretty simple — affordable fencing that works, while giving a perfectly usable resource another life,” Dansy admits.
Non-farmers also use the posts for garden edging, fish tank cladding, retaining, bird baths and outdoor furniture.
The Repost business has also written and released a rhyming Christmas book, last year called Paddy the Post, with this year’s one Paddy Saves Christmas available through the Repost website.
Repost also assisted farmers in Kaikōura and Wairarapa following floods earlier this year.
“Helping everyday farmers working on shoestring budgets is really at the heart of why we started Repost, so we feel incredibly grateful and privileged that we’re now in a position to help when things go wrong,” Dansy concludes.
